Posts Tagged ‘Testimonials’
It’s all about the content, man.
The one thing that doesn’t ever seem to change in business is that change is constant. Those changes are affecting the way organizations market themselves and communicate with their prospects and clients There are many reasons for the rapid acceleration of change going on. From shifting demographics to new technologies to the way we get […]
Filed under: advertising, brand development, branding, Business Development, Content marketing, Design, Graphic Design, marketing, messaging, Rebranding, Social Media Marketing, Thought Leadership | 1 Comment
Tags: accounting marketing, brand, branding, business development, communications, copywriting, lead generation, legal marketing, marketing, marketing planning, marketing strategy, positioning, product development, professional service marketing, professional services marketing, prospecting, social marketing, social media, Testimonials, Thought Leadership, value proposition
For Reasons Unknown
I attended a local chapter meeting of the Association for Accounting Marketing (AAM) awhile back to reconnect with one of my former bosses who was speaking. Going into it I found it odd that this former accounting firm partner, a CPA and JD, who is now a law firm shareholder was going to give a […]
Filed under: marketing, Thought Leadership | 2 Comments
Tags: accounting marketing, business development, client service, legal marketing, marketing, practice development, professional services marketing, Testimonials
Let me tell you something…
Over the course of the last 3 months I’ve talked about different tactics and activities that firms could and should use to market their services. I have not touched on one of the best ways firms can differentiate themselves from their competitors. I have purposely not talked about it because it can be difficult to pull […]
Filed under: marketing | Leave a Comment
Tags: accounting marketing, brand, branding, legal marketing, marketing, professional services marketing, Testimonials, value proposition
Confessions of a professional services marketer 