As we sit on the edge of 2015 staring at 2016 I have to ask, what have you done?

This is as good of time as any to reflect on the prior year and take inventory of all you’ve done and not done.  Then, take the not done list and make it your to-do list.

Simple, right?  It sounds simple but the devil is always in the details.  But, if you start the year with those tasks/goals that were not accomplished (or done) then you will almost guarantee yourself that you will get them done.

Happy New Year!Happy-New-Year


hustle-bustleWow, it’s hard to believe that it’s been over a year since I posted anything to Brandcraft.  But, to be fair, it’s been a really crazy year.

As we countdown to the end of 2015, I wanted to take a moment to reflect on the year that was.  Back in January I started a new job with Rubino & Company in Bethesda, MD.  It was a tough decision to leave WebsterRogers and the relative “safety” of the job and the firm.  But, personally I needed a new challenge and Rubino has certainly provided that for me.

It’s a great firm with many great people and expertise.  What they didn’t have was any marketing support.  So, in many ways I went back to the beginning of my career again and was forced to do many of the things an entry level marketing coordinator would do.  I was creating collateral, preparing proposals, running webinars, etc.  It was very beneficial for me to go back to the basics and see what needed to be done and do it.  So many times, as we progress in our career, we forget the more mundane tasks and how important they really are to the success of the firm.

Don’t get me wrong, I spend a lot of time on strategy and coaching as well. It’s been challenging keeping all of the different balls in the air but I think I have done pretty well.

So, as you take time to reflect on your year and prepare for 2016, don’t let life get in the way of living.


highway-in-the-night-830840-mIt’s been awhile since I had the time to write a new blog entry.  Ya, I know.  So sue me.  I sit here in early December wondering what happened to the other 11 months of 2014.  This year has flown by very quickly.  As I reflect on the year I am reminded of some of the great things we were able to accomplish in my firm; new service offerings, greater industry focus, more thought leadership.

I am also reminded of how easy it is to get wrapped up in the everyday tasks and responsibilities and forget to take a moment to step back and take stock.  Luckily, I have a moment to do that today.

You see, many times professional service marketers get so absorbed in the next campaign or editing the next whitepaper that we forget to take the time to evaluate our activities and think strategically.  Doing “stuff” is great if it’s part of a greater, more strategic plan.  However, doing “stuff” to just be doing stuff or to be busy can be a recipe for disaster for a firm’s marketing.

As things tend to slow down over the holidays, I am challenging you to do some quiet reflection on your accomplishments for this year and also on the missed opportunities or unfinished business you didn’t get to.  Taking the time to do this will help you become a better, more strategic marketer.

hourglassAs I sit to write this blog post I realize that it’s been almost 3 years since I’ve been here in South Carolina and at my current firm. That is amazing to me because it seems like only yesterday that I packed up and moved south from the frozen tundra of Wisconsin.  It’s also coming up on a year since my last blog post.  Where has the time gone?

I feel that my team and I have been able to make significant improvements in the Firm’s marketing activities and culture during this time. Everything from a new website to a new industry-based marketing focus. However, it never moves as fast as I would like. I always feel like we need to have a revolution in our marketing and business development efforts when I know deep down it’s more of an evolution.

Therein lies the key for me. As long as we continue to move forward and make noticeable progress toward our goals I should be happy. Some things we can change or implement quickly, others will take time. As a professional services marketer you need to understand this and pick your battles.

clockIt’s been awhile since I’ve been able to put some of my thoughts into words here at Brandcraft.  You see, I’ve been busy with my firm trying to implement many new marketing and business development initiatives.  However, therein lies the issue.  Are you too busy doing the day-to-day activities that you don’t make time for many other important tasks?

Unfortunately, between new websites, intranets, industry niche meetings and the like, I’ve just not had the time or the energy to sit down and write.  That’s not something I’m happy about because I really enjoy writing and sharing.  So, I’m back today to hopefully get back on track.

Good time management and better focus is something we all can benefit from.  I challenge you today to spend some time working on your business rather than in your business.  Step back a bit and look at the big picture, take some time to do one or two things you really want to get done but haven’t been able to over the last 6 or 7 months because you’ve been too busy doing all the other “stuff.”

Maybe this holiday week is a good time to do just that?  Perhaps as others are preparing their vacation plans you can take a long moment or two to think a little bit about your business, your job and what you want to do.


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