Help! I Need Somebody….again.
So, we’re one month into 2012 and you’re already stressed out about social media and how you integrate it into your marketing efforts. Well, the good news is that you’re not alone. The bad news is it will only get worse if you don’t act upon it now.
Social media marketing is not going away. I’ll say it once more; social media marketing is not going away. Has that sunk in yet? Many professional services marketers were unsure whether or not it was something they needed to pay attention to or if it was just a fad. It is definitely not a fad. So, that means it’s something you need to pay attention to.
What does that mean for the savvy professional service marketer? It means you better learn your stuff and learn it fast. Start with a good course on what social media marketing is. From there, work on creating a social media marketing policy for your firm to include who is responsible for the updating, frequency and content. You will also need to decide which platforms make the most sense for you and your firm. Do you need to be on Facebook? What about Google +? Is Linkedin part of your future? What about Twitter? As you can tell there are many things that go into your plans. You need to decide what your ultimate goal is with social media marketing and then use the correct platforms to achieve those goals. My suggestion is that at a bare minimum your firm and staff need to be on Linkedin.
Once you have that done you need to actually do the content creation and updating. It sound simple on the surface but is probably a lot more complex than it appears. Not because it takes a rocket scientist to do the work but because you need to have the time to do it consistently and with quality. Once you start you can’t give up. It requires diligence, commitment and a bit of creativity.
What I’m telling you isn’t really earth-shattering is it? No, probably not. However, it should serve as a good reminder and refresher that you need to incorporate some sort of social media marketing into your firm’s mix.
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Tags: accounting marketing, brand, business development, lead generation, legal marketing, marketing, marketing planning, practice development, professional services marketing, social marketing, social media, Thought Leadership
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