What’s the Over-Under?
With the Holidays upon us it inevitably leads to travel to see far flung family and friends. Like many Americans I am traveling today as well. I’m heading back to not-so-snowy (yet) Wisconsin for Christmas. However, as I write my blog post I am sitting in Charlotte Douglas International Airport (Charlotte, NC) waiting for my delayed flight to Milwaukee. I had a sinking suspicion that at least one of my flights today would be delayed. Why? Because it’s the busiest travel day of the season, the weather isn’t the best and I’m flying a certain airlines that is almost never on-time.
However, it was just announced that my more than two hour delay will be shortened and my travel should resume soon. Why is this important to professional services marketers? Because when you under-promise but over-deliver your customers can’t seem to help but be a little bit happier and forget that they were so ticked off in the first place. So, even though my flight is going to leave 1 1/2 hours later than scheduled I feel some joy that I will be in the air sooner than I had originally expected when they announced the two hour delay. Under-promise, over-deliver – bring some joy into someone’s day today!
As you go through your day, week and year working with your partners, clients and prospects keep that little phrase in the back of your mind; under-promise, over-deliver! Your life will be a little bit easier because of it.
Merry Christmas and Happy Holidays to all of you, my loyal readers! I hope you get to enjoy some deserved down time away from the office and with your family and friends.
Thanks for reading my blog for the past year and a half. I truly appreciate it. If you would take a moment to leave me a message to provide me some feedback on whether or not you find my words and thoughts valuable I would appreciate it. As always, I strive to provide you with value in every post.
Filed under: marketing, Professional Networking, Social Media Marketing, Thought Leadership | 1 Comment
Tags: accounting marketing, business development, business networking, center of influence, client satisfaction surveys, client service, lead generation, legal marketing, marketing, marketing planning, marketing strategy, networking, personal brand, personal branding, practice development, professional services marketing, social marketing, Thought Leadership, value proposition
Welcome back to the Dairyland! Keep the posts coming. They’re not only chocked full of confessions that we all seem to share, but in 10 years you’ll look back and have an interesting chronicle of your life.